Auden Schendler shares compelling war (and peace) stories from the front lines of the sustainability movement separating corporate propaganda from real advancements. After reading his 2009 book, we shared some text messages and he says, “in short, if business doesn’t approach climate at scale, it’s not part of the solution.”
In the 2009 book, Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution, he describes his influential role as sustainability manager for Aspen Skiing Company. Mr. Schendler points out that Aspen, Colorado is a mecca for the ultra-affluent, generating world-wide attention, so has a greater impact on corporate decisions. Aspen is also a poster child for the impacts of climate change where the winter season already lost a month due to early springtime just in the past few decades. The future of the ski industry (as well as the entire planet) is being jeopardized by global warming, aka. climate change.
More recently in 2013, Auden Schendler and co-author Michael Toffel provided a list of five actions needed for meaningful corporate sustainability programs:
1. Lobby local, national and international political leaders to reduce carbon
2. Insist trade groups give priority to climate policy
3. Market climate activism
4. Partner with effective non-governmental organizations
5. Demand suppliers reduce greenhouse gas emissions